Social Shaping Research
A knowledge brokerage
Oskar is the founder of Alice Labs, a strategic management consultancy that specializes in finding growth by drawing new market maps. Alice Labs approach is based on innovative and insightful ways of combining explorative market research with consumer and market intelligence. The company is based in UK and Finland.
Oskar has over 15 years experience from management consulting, strategy work and consumer insights. He has led the global consumer insights function at Nokia, and worked as Consumer Evangelist at Microsoft. Oskar has an impressive track record of cultural exploration using sociological and anthropological methods, and recently has worked on a global ethnography for understanding “how people connect” in UK, USA, Vietnam and Finland. Oskar holds a Doctor (PhD) degree in Marketing.